Advertising today is a new game. Companies must recognize, and acknowledge the fact that significant effort must be put forth in multiple media areas.
- Target demographic characteristics (age, sex, industry, etc)
- Target DMA (cities, states, countries, etc)
We analyze your campaign and create an integrated approach to your media buying plan. Every plan must, at least, consider each of the following:
- Other social media (SnapChat etc)
- Cable Television
- Network Television
- Radio – conventional
- Radio – satellite/web
- Outdoor signage
Our team helps our clients navigate through each of the drivers to arrive at an understanding of our client’s needs.