Back in “the day” media buying was pretty simple. Set the budget, and decide what mix of radio, print, and television ads you wanted to run, market by market.
Advertising today is a new game. Companies must recognize, and acknowledge the fact that significant effort must be put forth in multiple media areas.
- Target demographic characteristics (age, sex, industry, etc)
- Target DMA (cities, states, countries, etc)
We analyze your campaign and create an integrated approach to your media buying plan. Every plan must, at least, consider each of the following:
- Other social media (SnapChat etc)
- Cable Television
- Network Television
- Radio – conventional
- Radio – satellite/web
- Outdoor signage
Our team helps our clients navigate through each of the drivers to arrive at an understanding of our client’s needs.