PPC Strategy (Pay Per Click)
To tailor a PPC campaign that’s right for you, we need to get to know your business. Once we know all the details, we’ll be fully capable of preparing an effective PPC strategy for you in the form of a strategic plan. Your costs will be the actual cost of the campaign, and not a percentage of what you spend. We will assess a monthly fee based upon the complexity of your campaign.
We will work to deliver the PPC strategy by building out your existing PPC campaigns. From creating your accounts, to executing the purchases, we’ll do it all for you!
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad extensions are a vital part of the PPC strategy. Ad extensions transform your adtext and give you the opportunity to stand out over your competitors.
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
Ongoing monitoring of your campaign will continually refine and focus the campaign to push the performance boundaries. Lowering costs per click, and increasing clicks is the goal of optimizing the campaign.
Data helps everyone. It assists in optimizing the campaign, as well as showing the true ROI.