All major search engines, including produce search results where content is based on what the search engine considers most relevant to users. The process of managing content on a website to maximize these “organic” results is called SEO (search engine optimization). There is a lot more to it than this of course, .
So what do we do to make your content more “findable”?
- Keyword Research
- Title Tag Optimization
- Description Optimization
- Video Transcript
- Content enhancement
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. Regardless, we can advise you on the best approach.
Keyword & Market Research
Solid keyword & market research help your SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your target market. Furthermore, we don’t make wild promises we can’t keep.
We utilize a powerful site and social media crawler to analyze your current performance. We provide audits which evaluate your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
We analyze your website’s structure & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & support in targeting your keywords.
Our team of SEO consultants have experience in link audits & reviewing back-link profiles. We have helped websites recover from Google penalties,
Link Building is often forgotten as it is an old strategy. But links are still the fundamental signal used within scoring. Today ‘link building’ contributes to content marketing, PR, and ultimately to bring viewers to your brand.
The backbone of any marketing campaign is compelling content. Our team has helped many companies create compelling content that gets drawn into mainstream media, as well as online and print publications.
We have the ability to bridge your brand and goals with your target market. Well crafted press releases, as well as other promotional campaigns will enhance your organic search results.
Sometimes it takes a phone call. Our team can pro-actively pursue connections via email and phone, with the objective of creating alliances, or even supportive relationships.
Our team of designers and web experts will work with you to create images and other interactive content such as video that will get shared across the web. For example, video content gets shared over 12 times more often than a text link to an article.
Social Media Promotion
It’s important to reach your audience across all channels, particularly the accelerating platforms of social media. Tweets, posts, images and video shares will amplify your content & message.
Reporting & Analysis
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.